Press
I.D. Magazine
View the entire project. [PDF is 2MB]
May 2007
As founder of Jimmyjane, the San Francisco producer of luxury vibrators and sensual accessories, Ethan Imboden has thought long and hard about how to make the act of coupling more pleasurable. His concept for beginners is an open-air, frosted glass box set in a field with a door that unlocks once the deed is done only if the occupants approach it together. A scent of burnt sugar lingers in the air in order to trigger powerful smell memories later, and a single mosquito keeps the experience from seeming too perfect. "Sex is dirt beneath and clouds above; it's shivering and shared heat; it's vulnerability and safety," Imboden says. "To cap its joy or assuage its fear is to deny its beauty."
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