Press
Jimmyjane Launches INTERVENTION & A Temporary Brand Pharmacy
December 3, 2007
Jimmyjane and CITIZEN:Citizen, each known for leveraging design as a force for change, joined together with burgeoning menswear label, Filius, to confront retail addiction and holiday overdose by transforming All Purpose into a temporary brand pharmacy. INTERVENTION, an immersive retail installation, opened its doors to offer unique objects of desire just in time to meet holiday shopping needs. For one week only, beleaguered shoppers received the ultimate prescription – the chance to indulge in sensuality and beauty, and emerge with memorable and meaningful gifts.
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