Victoria’s Secret’s ‘Perfect Body’ campaign has stirred much controversy and debate in recent press. The new campaign features an image of ten Victoria’s Secret models in lingerie with the words “The Perfect ‘Body’” inscribed across the models’ so-called “perfect” bodies.
The campaign has received quite a bit of backlash, and rightfully so, as it promotes unrealistic body expectations and beauty standards. The Underwear company Dear Kate responded to the advertisement by creating their own alternative to the Perfect Body ad, and asked people to tweet the hashtag #iamperfect to @VictoriasSecret in protest and to raise awareness about the controversial advertisement. As the Dear Kate website reads, “As if women need a reminder of our society’s homogenous definition of beauty, the ad features ten models with almost identical body shapes. The creators of the ad probably didn’t think twice about the message it is sending, and to us, it’s irresponsible marketing.” Although Victoria’s Secret has yet to respond the Dear Kate, more than 16,000 people have signed a U.K petition asking Victoria’s Secret to apologize for an “irresponsible,” “body-shaming’ ad.Read More