It’s a Christmas miracle. Fifty Shades of Grey is still—STILL!—on the New York Times Best Sellers list. That makes 40 consecutive weeks in the top ten and that means that more than one copy of this steamy paperback will be wrapped and waiting under the tree or beside the menorah (tonight is night number 6 – there’s still time!) In addition to a copy of 50 Shades of Grey (or one of its sequels), wives and girlfriends everywhere can also look forward to opening fifty shades of sex toys – from vibrators, to Ben Wa balls, to a leather riding crop. Just as sales of the Rabbit vibrator sky-rocketed after Charlotte became enamored with her own on “Sex and the City,” the hot and mysterious Christian Grey has caused a surge in sex toy sales. According to Business Week, “The $2 billion industry, which has grown between 5 percent and 10 percent annually in the past decade… could exceed 15 percent next year due to the ripple effect of Fifty Shades of Grey.” Look at this spike in Google Trends just for Ben Wa Balls. Here at Jimmyjane, we’ve seen a rise in sales of what were previously considered edgier items, such as our bondage tape and leather riding crop. In the same way that Fifty Shades of Grey tells a story, customers are looking for a complete narrative experience, rather than basic product functionality. Pleasure Sets that set the stage for exploration have been very successful since 50 Shades of Grey first took off, with items like “THE GREY AREA” and our (blindfolded) massage-oriented “THE HEAD TO TOE” giving customers an opportunity to push their limits a little – or quite a bit, if that’s what intrigues them.